Communicating Plant Care to Consumers

Event Time

Originally Aired - Sunday, July 14 11:00 AM - 12:00 PM Eastern Time (US & Canada)

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Event Location

Location: A123


Event Information

Title: Communicating Plant Care to Consumers

Description:

If you're feeling overwhelmed with repeated customer questions (like "How do I care for this?" or "Is this easy to grow?"), you're not alone. This session will focus on helping retailers learn how to effectively communicate plant care to their consumers, to try to reduce consumers' care requests, free up employees' time, and hopefully reduce the number of returns. Learn about signage, care cards, placement, and how to best communicate what a plant wants to customers who don't know how to care for plants. Also, learn the best ways to describe light, water, and other needs, and some tricks to scale the communication of this information.

Type: Diagnostics

Knowledge Level: Fundamental

Evaluation Link: https://americanhort.co/C24_EducationEval_GR212


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